Ron “Woody” Woodruff, CEO of the Sturgis Buffalo Chip

The legendary Sturgis Buffalo Chip has become the hub for events at the Sturgis Motorcycle Rally, and we discuss the rally’s progress with the Chip’s president and CEO, Ron “Woody” Woodruff as the company enters its 40th anniversary. Join host Kevin Duke, Editor of American Rider, for podcasts about the people, the events, and the machines that rumble our riding spirits.